The Debate over UK Government Messaging During the Covid-19 Pandemic: Part 2—Is there a Plan?

What was the UK Government’s plan? Did one exist at all, or was the government firefighting and desperately piecing together the semblance of a plan, only to see each iteration disintegrate?

Smashicons, CC BY 3.0, via Wikimedia Commons

Years of copious research from masses of accumulated, real-world data has created a knowledgebase which, despite its prowess, gives no clear indication as to how long a pandemic will last. A few weeks, months, years? No one knows. Therefore, there was no reason to expect or assume that Covid-19 would be short-lived. In the absence…